While it’s true that a visually appealing listing gets the homebuyers’ attention, the power of words will lure them in. After all, they will want more information about the listing before deciding to schedule a visit.
Compose an effective selling ad by choosing the right advertising words. Take note of the following tips and real estate marketing hacks to help you create compelling copy that will help sell your house fast.
Highlight everything new
In any industry, “new” is a powerful advertising word. Especially when buying a pre-owned home, buyers love to know some elements are new or refreshed. It suggests that the house is livable and is in good condition. Highlight important home features where you can use “new” as well as words such as:
- Updated or upgraded
- Renovated
- Remodeled
- Latest
- Recent
- Enhanced or improved
- Newly constructed
Use trending buzzwords
These words may sometimes sound clichéd, but they do work like a charm among homebuyers. What are the trending home features buyers are looking for around your area and suit the type of property you are selling? It could be double sinks, granite countertops, or an open floor plan. Searching for the latest home trends can also give you an idea of what to consider when upgrading your house to increase its value.
Other real estate buzzwords include:
- Stainless steel appliances
- Primary bedroom suite
- Quartz countertops
- Turnkey or move-in ready
- Lovingly maintained
- Spacious
- Backyard paradise
- Smart home technology
- Energy efficient
- Sustainable
Avoid negative words and replace them with positive adjectives
Without giving it much thought, list down all the words and adjectives you would describe your house. Location, condition, interior, exterior – everything. From your list, cross out words that may sound negative or discouraging. These include:
- Don’t say: small, tiny, or cramped. Say: cozy.
- Don’t say: outdated. The very idea suggests a fixer-upper money pit. Vintage, on the other hand, has a certain charm to it. It means it has classic features that are well maintained.
- Don’t say: basement condo or apartment. Describe the unit as “lower level” instead.
- Don’t neglect: leaks and flaws. While you’re being transparent, buyers still won’t invest in a house that needs repairing unless they’re flipping it. Take care of these issues first before putting your home up for sale. If possible, provide proof of renovation and repair, such as a roof certification.
- Don’t say: near a bus or train line. Buyers will immediately get the impression the house is in a busy and noisy area. Instead, say “easy access to public transportation” or “public transportation available.”
Put yourself in the buyers’ shoes. What would make you want to buy your house? Think back to the time when you purchased your home and why you wanted to buy it.
Consider affirmative adjectives such as:
- Beautiful
- Clean
- Immaculate
- Inspiring
- Captivating
- Upscale
- Deluxe
- Elegant
- Stunning
- Sophisticated
- Luxury
- Warm
- Inviting
- Charming
- Peaceful
- Private
If you’re putting up your house for sale in Lawrence, NJ, work with home selling agents that specialize in the New Jersey real estate market and can best help you sell your home quickly. Get in touch with our associates at David DePaola & Company Real Estate for home selling tips, including marketing and advertising your listing. Call us at 609.731.0581 or send an email to david(at)depaola(dotted)com. You can also drop your message here.